AYUSH exports climb 6.11% to $688.89 million in 2024–25

• The Ayush Export Promotion Council (AYUSHEXCIL) celebrated its fourth anniversary in New Delhi on January 4.

• It aims to boost India’s efforts to promote exports of traditional systems of medicine and wellness products.

• Exports of AYUSH and herbal products have registered a growth of 6.11 per cent, increasing from $649.2 million in 2023-24 to $688.89 million in 2024-25.

AYUSHEXCIL

• AYUSHEXCIL was registered as a Section 8 company with the Registrar of Companies, New Delhi, on January 4, 2022.

• It was formally launched by Prime Minister Narendra Modi during the Global AYUSH Investment and Innovation Summit held in Gandhinagar on April 20, 2022. 

• Subsequently, the Council was notified by the Directorate General of Foreign Trade (DGFT) on July 31, 2023 as the nodal Export Promotion Council for the AYUSH sector.

• The Council functions in consultation with the Ministry of AYUSH, with support from the Ministry of Commerce & Industry, to oversee exports of products and services related to Ayurveda, Yoga & Naturopathy, Unani, Siddha, Sowa-Rigpa, Homeopathy, and other Indian traditional healthcare systems.

• Since its formation, AYUSHEXCIL has undertaken several initiatives focused on capacity building of exporters, facilitation of export procedures and regulatory compliance, and the organisation of meetings, international exhibitions, seminars, and outreach programmes in key overseas markets.

• India’s traditional medicine systems (AYUSH) have also received formal recognition in bilateral trade agreements, including the India-Oman CEPA and the India-New Zealand FTA, with dedicated annexes on health-related services and traditional medicine. 

• As AYUSHEXCIL enters its fifth year, the Council aims to further strengthen international cooperation, leverage opportunities under Free Trade Agreements, promote quality and certification frameworks, and enhance global acceptance of India’s traditional systems of medicine.