Ambaji temple’s ‘Mohanthal’ prasad gets GI tag

• The ‘Mohanthal’ prasad (offering) of Gujarat’s Ambaji temple received the Geographical Indication (GI) tag.

• The official GI certificate was presented to the temple trust at a ceremony held in Ambaji town on October 11.

• Mohanthal, a sweet made of gram flour, sugar and ghee, is the traditional offering at the famous Durga temple, a prominent Shaktipeeth, in the Banaskantha district.

• The sweet, in rich mustard-yellow colour, boasts a granulated texture and a distinctly sweet and aromatic flavor. 

• Mohanthal has a centuries-old tradition.

• Surrounded by the Aravalli hills, the Ambaji temple is situated on the border of Gujarat and Rajasthan near Abu Road, near the origin of Saraswati river.

What is GI tag? What are its benefits?

• A Geographical Indication (GI) tag is used for an agricultural, natural, or a manufactured product (handicraft and industrial goods) originating from a definite geographical territory. 

• Typically, such a name conveys an assurance of quality and distinctiveness, which is essentially attributable to the place of its origin.

• The GI tag helps producers get the premium price of the product as no other producer can misuse the name to market similar goods.

• Darjeeling tea, Tirupati laddu, Kangra paintings, Nagpur orange, and Kashmir Pashmina are among the registered GIs in India.

• The other benefits of GI registration include legal protection to that item, prevention against unauthorised use by others, and promoting exports.

• There is a proper process of registration of GI products which includes filing of application, preliminary scrutiny and examination, show cause notice, publication in the geographical indications journal, opposition to registration, and registration.

• It is a legal right under which the GI holder can prohibit others from using the same name.

• Geographical Indications Registry is a statutory organisation setup for the administration of the Geographical Indications of Goods (Registration & Protection) Act, 1999 which came into force on September 15, 2003.

• Under Articles 1(2) and 10 of the Paris Convention for the Protection of Industrial Property, geographical indications are covered as an element of Intellectual Property Rights. 

• They are also covered under Articles 22 to 24 of the Trade Related Aspects of Intellectual Property Rights (TRIPS) Agreement, which was part of the agreements concluding the Uruguay Round of GATT negotiations.