The Department for Promotion of Industry and Internal Trade (DPIIT) held a state conference to boost Centre and states collaboration in promoting products under the One District One Product (ODOP) initiative.

The conference was attended by principal secretaries and other key officers of the industries departments of all states.

The initiative’s work in Jammu & Kashmir, especially its successes in trade facilitation for walnuts and apples, was discussed.

The ODOP initiative’s facilitation of Jammu & Kashmir’s representation at the Dubai Expo 2020 and successful buyer-seller meets as well as focused trade discussions conducted therein were also highlighted. The rest of the states would also soon be facilitated to participate in events at an international level.

One District One Product 

• One District One Product (ODOP) is an initiative which is seen as a transformational step forward towards realizing the true potential of a district, fuel economic growth and generate employment and rural entrepreneurship.

• ODOP initiative is operationally merged with ‘Districts as Export Hub’ initiative being implemented by Directorate General of Foreign Trade (DGFT), with Department for Promotion of Industry and Internal Trade (DPIIT) as a major stakeholder.

• The department of commerce through DGFT is engaging with central and state government agencies to promote the initiative of ODOP. 

The objective is to convert each district of the country into an export hub by:

• Identifying products with export potential in the district.

• Addressing bottlenecks for exporting these products.

• Supporting local exporters/manufacturers to scale up manufacturing.

• Find potential buyers outside India with the aim of promoting exports.

• Promoting manufacturing & services industry in the district and generate employment.

• Under the initial phase of the ODOP programme, 106 products have been identified from 103 districts across 27 states. 68 products out of the 106 products are available on big ecommerce platforms. 

• With a view to promote manufacturing and exports, an analysis of specific interventions such as marketing, technology, design, etc is underway along with identification of the agency responsible for the same.

• By scaling it up as a national movement, the government can look at creating a pool of 739 products from 739 districts in India that can be regulated.

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